MSN and AOL together control 85% - 90% of all web searches. As the
Search Engine Relation Chart demonstrates, any search engine optimization
effort must focus on the unique ranking algorithms of Google and Inktomi.
That’s because the Google database index is provided not only
to itself, but also to AOL, Netscape and other engine partnerships.
Inktomi provides its database of web results to Yahoo, HotBot, LookSmart,
MSN and Overture.
Yahoo is significantly important to search
engine-ranking prominence since it owns All The Web, AltaVista,
Overture and Inktomi. The Open Directory Project, sometimes known
as ODP or DMOZ , is a pure human-edited directory and does not offer
web result searches. However, don’t underestimate the tremendous
advantage of being successfully indexed by the ODP directory because
it feeds its directory results to AltaVista, AOL, Google, HotBot,
IWon, Lycos, Netscape, Teoma and others.
As a directory,
the Open Directory Project transfers link popularity, which is a
requisite to attaining high ranking on the web result search engines.
It’s interesting to note that Inktomi does not offer web search service, but is instrumental towards prominent exposure across the web. In summary, focus on the ranking criteria of Google and Inktomi and make a successful submission to ODP a priority.
As a directory, the Open Directory Project transfers link popularity, which is a
requisite to attaining high ranking on the web result search engines.
Major Search Engine Relationships Summary
All TheWeb
Web results from FAST Search. Paid results from Overture. Yahoo
now owns All The Web, which could effect future relationships.
Has its own database of web results. The Open Directory Project
(DMOZ) provides directory results. Paid results from Overture which
is owned by Yahoo.
Web results from Google. Paid results from Google. Directory results
provided by the Open Directory Project (DMOZ).
Has its own database of web results. Secondary results from Teoma.
Paid results from Google.
Has its own database of web results. Provides its own paid results.
Directory results are from the Open Directory Project (DMOZ).
Web results from Inktomi. Paid results from Google. Directory results
provided by the Open Directory Project (DMOZ)
Inktomi doesn’t offer a user search service but its index
of web results are fed to HotBot, LookSmart, Overture, MSN and Yahoo,
which now owns Inktomi.
Web results from Google. Paid results from Google. Directory results
provided by the Open Directory Project (DMOZ).
Provides its own directory results. Web results from Inktomi.
Web results from FAST Search. Paid results from Google. Directory
results from the Open Directory Project (DMOZ).
Web results from Inktomi. Paid results from Overture. MSN is in
the process of building its own database of web results.
Web results from Google. Paid results from Google. Directory results
from the Open Directory Project (DMOZ).
Provides its own paid results. Web results from Inktomi.
Has its own database of web results. Paid results from Google. Directory
result from the Open Directory Project (DMOZ).
Web results from Inktomi. Paid results from Overture. Provides its
own directory results.
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